Stop guessing.
Start finding form.
Our AI analyses every runner across 20+ factors — form, going, trainer stats, pace, breeding, and market movements — to find genuine value bets, not just winners.
Trusted by serious punters across the UK & Ireland. Timeform-depth analysis at a fraction of the price.
Every edge, quantified
No gut feelings. No vague reasoning. Every selection is backed by data you can see and verify.
20+ Factor Model
Form, going, trainer/jockey stats, pace, class, breeding, market movements — all scored automatically.
Confidence Ratings
Every selection rated 0–100 with clear confidence levels: Strong, Confident, Value, or Watching Brief.
Going Analysis
Per-horse going preference scores overlaid on today's conditions. See who thrives in the mud.
Transparent Results
100% public track record. Every tip, every result, every day. Full P&L updated by 6pm.
Full Card Coverage
Every runner in every UK & Irish race analysed daily. No cherry-picking, no hiding.
Early Delivery
Tips delivered before 9am (Elite) or 10am (Pro) — get the best prices before the market moves.
How FormFinder works
Data ingestion at 6am
Racecards, declarations, going reports, weather, and opening odds from 20+ bookmakers are pulled automatically every morning.
AI scores every runner
Each horse is scored across 20+ factors — form, going preference, trainer/jockey stats, class movement, pace analysis, and more — producing a FormFinder Score (FFS) from 0–100.
Value calculation
FFS scores are converted to implied probabilities and compared against market odds to identify EV+ (expected value positive) selections only.
Tips delivered to you
Selections are published each morning with written AI analysis explaining exactly why each horse was chosen — confidence rating, key factors, and recommended stake included.
Full transparency. Always.
Every selection we make is tracked publicly. No hiding bad days. No deleting losers. If we have no value picks, we publish "No Value Today" — trust over volume.
View Full Track Record →Track record builds as the AI publishes selections. All results verified at SP (Starting Price).
Select a race day
Full AI-powered tips for every race, every day. No sign-up required.
Day 1
Champion Day
View tips →
Day 2
Ladies Day
Tips from 9am
Day 3
St Patrick's Thursday
Tips from 9am
Day 4
Gold Cup Day
Tips from 9am
No credit card needed. Full access throughout the festival.
Simple, transparent pricing
Festival access is fully free. After Cheltenham, choose the plan that fits your racing. Join the waitlist below to get early access and launch pricing.
Free
- 1 Best Bet daily
- Basic confidence rating
- Last 7 days track record
- Going conditions summary
Pro
- Full card before 10am
- Full 20-factor breakdown
- Per-horse going scores
- Email morning tips
- 90-day P&L history
- Recommended stakes
- Written AI preview per race
- Market movement alerts
Elite
- Full card before 9am
- Full factors + pace maps
- Email + SMS alerts
- Kelly criterion bankroll tool
- AI-powered acca builder
- Live odds value alerts
- Full history & custom filters
- Priority support
All plans include a 7-day free trial after launch. Cancel anytime.
Be first when we launch
Join the waitlist to get early access, launch-day pricing, and the best tips from every UK & Irish meeting — starting 14 March.
No spam. Unsubscribe at any time. We'll only email you about the launch.
FormFinder AI is an analysis and information service. We do not accept bets or process gambling transactions. Please gamble responsibly. If you feel you may have a gambling problem, visit BeGambleAware.org or ProblemGambling.ie. 18+ only.